A bold brand identity and community platform for passionate motorcycle enthusiasts, capturing the spirit of adventure and brotherhood that defines the biking culture.
SANCHA Bikers Club needed a brand identity that would resonate with the passion and camaraderie of motorcycle enthusiasts. We created a visual system that embodies the freedom of the open road while fostering a strong sense of community and belonging.
The identity system extends across all touchpoints, from club merchandise to digital platforms, ensuring consistent brand recognition and member engagement throughout the biking community.
Community-centered design
Authentic brand storytelling
Bold visual identity
Brand identity system
Community platform design
Merchandise design
300+ active members
85% member engagement
Strong community identity
Understanding the biking culture was crucial to creating an authentic brand. We immersed ourselves in the community, learning about their values, traditions, and what makes them unique to create a brand that truly represents their spirit.
"Finally, a brand that truly understands who we are. The identity captures the essence of what it means to be part of the SANCHA family."SANCHA Club President
"The brand has brought our community closer together. Members are proud to wear the SANCHA logo and represent what we stand for."SANCHA Member